egypt tours club
Overview
The Shark Clicks team worked on developing websites for one of the leading companies in the field of specialized software and website development, as well as providing fully integrated digital identity development for the Egypt Tours Club website. Egypt Tours Club is considered one of the leading companies in organizing tourist tours and trips inside and outside Egypt.
The project includes delivering the best professional design for the website, modern and advanced website programming, and fully developing the user experience. The main goal of our company is to deliver the best fully integrated tourism e-commerce platform that provides an easy and simple booking experience for customers from all over the world, with multilingual integration and the provision of a secure and easy electronic payment system to facilitate bookings and direct payments.
Our Role
- We worked on developing a brand strategy that reflects the touristic and cultural character of the website
- We developed a Design System as professional web designers, with unified fonts, colors, icons, and tour cards
- We also provided professional web design services and designed a modern website that suits the touristic and cultural identity.
- We designed the UX/UI for tour pages, booking pages, and tailor-made tours
We provided electronic payment services and payment gateways such as (Fawry, Aman, Masary, Valu, Apple Pay, and integration with the National Bank of Egypt electronic payment gateway through Visa and MasterCard, Paymob for electronic payments, Cashier for electronic payments, Amazon Payments, PayTabs for payments, payment via Meeza card, or payment via electronic wallet, or payment via - Vodafone Cash).
- We relied on modern and advanced website programming using PHP with modern software to develop and improve performance and loading speed.
- We provided secure and fast website hosting to ensure and maintain website stability
- We worked on implementing SEO strategies to improve website visibility and rank it on top search engines continuously.
- We integrated an electronic marketing plan to reach target customers more effectively
- We worked on integrating multiple languages and electronic payment systems to facilitate international booking for customers.
The challenge
The main challenge our company aimed to achieve was displaying a large number of tourist tours and trips in the best organized and user-friendly way while maintaining website speed. Therefore, we worked on achieving a balance between competitive pricing and high-quality, competitive website design, while providing an easy booking experience, integrating tailor-made tours, and enabling electronic payment smoothly and without complicating the customer’s booking experience.
Our Approach
We carefully studied the website identity and target audience, then developed the Customer Journey map to facilitate browsing and booking. After designing the initial website wireframes by our specialized website programming team, we moved to visual designs (mockups) and reviewed them with the client to ensure a consistent visual identity during the application development and programming stage.
Accordingly, we focused on improving performance and user experience across all devices, while integrating multiple languages and a secure, easy, and reliable electronic payment system.
Customer Journey
The client participated in most stages of design and development, starting from selecting fonts and colors to the final website experience.
The final result was a powerful digital platform that reflects the tourism identity and delivers a fast and easy booking experience with high performance and strong support for international customers through multilingual integration and a secure and reliable payment system.
