Social Bank of Nasser
Overview
The Shark Clicks team worked on developing the website and digital services for the Social Bank of Nasser (NSB), focusing on rebuilding the user experience and organizing all online banking services while improving access to various financing products and social services. The goal was to provide a reliable and easy-to-use platform that helps all segments of society access banking and social services smoothly and securely. We also focused on simplifying and facilitating the user journey from the first introduction to the services until completing requests fully electronically without any difficulties or complications. Then, we updated the technical structure of the website to ensure fast performance and service stability around the clock. We also improved content presentation mechanisms to be clearer and better organized to meet the needs of all different segments. These improvements helped enhance the efficiency of communication between the bank and its clients and supported continuous progress toward sustainable digital transformation.
Our Role
- We restructured the user experience and UI/UX interface.
- We organized the content structure and core services such as accounts, social services, and financing.
- We provided electronic payment services and payment gateways such as Fawry, Aman, Masary, ValU, Apple Pay, linking with the National Bank of Egypt gateway for electronic payments via Visa and Mastercard, Commercial International Bank, Arab African International Bank, PayTabs for payments, payments via Meeza card, e-wallet, or Vodafone Cash.
- We developed the front-end and back-end to ensure fast and stable performance.
- We improved ease of use for all age groups and technical skill levels.
- We added helpful tools such as a financing calculator and branch locator system.
The challenge
The main challenge was integrating the widest range of financial and social services into a single website in the easiest, simplest, and clearest way while maintaining smooth navigation for all users, including those with limited experience with diverse digital services.
Our Approach
Our implementation began with analyzing the bank’s existing service structure, then creating a new navigation map to facilitate access to all information. We focused on designing comfortable colors and clear interfaces while applying a technical structure that ensures excellent responsiveness and high speed. Afterward, we conducted multiple user experience tests to ensure the platform serves all clients with the highest quality and efficiency.
Customer Journey
Since the client journey is one of the most important stages of the project, we collaborated with the Social Bank of Nasser team to set priorities and shape the final user experience. The client also participated in reviewing the design and development to achieve an easy-to-use, fast, and organized platform that improves clients’ access to all services and financing efficiently and without complications.
