AIM Incubator
Overview
In this project, the Shark Clicks team worked on fully developing the digital identity of the AIM Incubator website, which is considered the first business incubator specialized in artificial intelligence in Egypt. Our goal was to create a strong digital presence that fully reflects the organization’s vision of transforming smart ideas into highly successful startups, while highlighting its pioneering character in the field of technology and artificial intelligence. During implementation, we focused on designing a modern digital experience that reflects the spirit of innovation and rapid development in the field. We also worked on clearly and attractively presenting the incubation programs and various services offered to entrepreneurs. In addition, we ensured organizing the content professionally to reflect the journey of startups from the initial idea to growth and expansion. We optimized the platform to be compatible with all different devices to ensure easy and fast access for all users.
Our Role
- We fully developed the brand’s visual identity.
- We designed a complete visual Design System for the website.
- We designed the user experience and user interface (UI/UX).
- We created an interactive visual design for the digital platforms.
- We built an easy-to-manage platform to showcase the incubator’s programs and services.
- We provided electronic payment services and payment gateways such as Fawry, Aman, Masary, Valu, Apple Pay, and integration with the National Bank of Egypt electronic payment gateway through Visa and MasterCard, Commercial International Bank, Arab African International Bank, Paymob for electronic payments, Kashier for electronic payments, payment via Meeza Card, payment via e-wallets, and payment via Vodafone Cash.
The challenge
One of our main challenges was translating a complex concept such as artificial intelligence into a simple and attractive visual identity that appeals to all entrepreneurs and innovators. We also built a digital presence that reflects professionalism and high innovation at the same time, while maintaining easy navigation and direct, clear access to all information.
Our Approach
Our implementation began with an in-depth study of the business incubator field and the behavior of the target audience, including entrepreneurs and technology enthusiasts. In the design, we relied on a modern and contemporary color palette combining dark blue, which reflects trust and professionalism, with modern visual elements that highlight the technological character of the project. We also designed the user interfaces to be clear and easy to use across all different devices, focusing on performance speed and a simple, seamless user experience.
Customer Journey
Throughout our journey with the client, we collaborated closely with the AIM Incubator team to understand their vision of becoming the leading platform for supporting artificial intelligence projects in Egypt. The client participated in all stages, from design and development to testing colors, typography, and the final website experience. The result was a digital platform that reflects their unique identity and helps achieve their mission of transforming smart ideas into tangible reality.
